Investment of 22 million in startup that muziekplaylists for companies
The Swedish company, Soundtrack Your Brand, that muziekplaylists tailor-made for companies, has an investment of 22 million dollars. The startup was in 2013 co-founded and financially supported by Spotify.
Among others, McDonald’s and TAG Heuer are among the customers of Soundtrack Your Brand, which in 2015 is already 11 million dollars of investments, and shrugged. In Scandinavia, the country is known under the name of Spotify Business.
The company was started by one of the co-founders of Beats Music and is a former director of Spotify. The two found that it easier for businesses had to be music streams to play in shops, cafes and restaurants.
Soundtrack Your Brand ensures that companies have the right licenses to play music, and can then ensure that the same music in multiple locations is played. In conversation with Business Insider says co-founder Andreas Liffgarden that the consumer market for music streaming less and less to grow rapidly, while in the business make “billions” to earn the fall.