(Ap) – the Social-media influencers who will be relegated from the promotion of the vaping experience, tobacco, and guns on Instagram, as the Facebook-owned platform, is doubling the existing prohibition on companies advertising these products.
FILE PHOTO: Silhouettes of the world’s mobile users have seen in addition to a projection screen of the Instagram logo in this photo illustration, March 28, 2018. REUTERS/dado Ruvic/Illustration
Product recommendations were plentiful on Instagram as celebrities and others with large followings, or the so-called “influencers” on social networks have made deals to speak up, clothes, food, and other items.
Even though Facebook and Instagram have banned advertising of tobacco products, e-cigarette makers are using the help of the influencers to promote their products by way of hashtags or messages that seem to indicate that they were given the devices by the companies.
“Branded content that promotes the goods, such as vaping, tobacco products and weapons will not be allowed,” Instagram said in a post on Wednesday.
“Our policies have long prohibited the advertising of these products, and we will begin enforcing this in the next couple of weeks.”
According to CNBC, here, this would be the first time for the platform to implement restrictions on the types of items that can be promoted to specific content.
The new guidelines come after Instagram made several changes in June to its policies, which notice, in order to be an influencer’s post, a sponsored content ad would show up on their feeds, with a “paid in conjunction with the tag.
The move comes on the same day that the Uk’s Advertising Standards Authority banned tobacco companies from promoting e-cigarettes on social networking sites, following an investigation into their Instagram posts.
“It is imperative that Facebook-and Instagram, not only these changes in the policy environment, but also to see to it that they are strictly enforced,” said Matthew Myers, president, Campaign for Tobacco-Free Kids.
“Tobacco companies have spent decades targeting kids’ social media companies must not be complicit in this strategy,” he said.
Reporting by Siddharth Cavale in Bengaluru; Editing by Saumyadeb Chakrabarty