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Instagram adds shopping feature to users in the U.S.

(Reuters) – Facebook Inc. ‘ s Instagram is now a feature that allows the users in the USA shop of the photo-sharing app with a “checkout” option on articles tagged for sale, the company said Tuesday.

FILE PHOTO: Silhouettes of the mobile users to see next to a projection screen of Instagram logo in this photo illustration March 28, 2018. REUTERS/dado Ruvic/Illustration

The move is in line with Facebook’s plan to earn money with higher-growth units such as Instagram, as the center, News Feed, product battle to generate fresh interest.

Instagram has partnered with more than 20 brands, including Adidas, H&M, Kylie, Cosmetics and Michael Kors on the shopping function, making the field more familiar to retail giants like Amazon.com Inc. and Walmart Inc.

The function enables the AMERICAN Instagram users to click on a product featured in a post, see its price, and click again to a order form.

Users can then check out and pay via Visa, Mastercard, American Express, Discover or PayPal. Previously, Instagram allowed brands to link to their respective websites for users to make purchases.

“Facebook’s track record on privacy is the bigger problem (that) may have a negative impact on the launch of in-app purchases,” said Gabriella Santaniello, founder of retail research agency An line ners. “I would expect that there is a certain reluctance to entering your credit card information at checkout.”

The world’s largest social network is under huge pressure to improve the processing of data as a result of a number of controversies related to the privacy of the user on the platform.

Instagram, which it does not specify the financial details of the partnerships, said it would be the introduction of a sales charge, to help with the financing of the transaction-related expenses.

In a similar move last year, image-search platform Pinterest Inc introduces a feature called “Product Pins,” to prices and links to retailers’ checkout pages to make purchases.

Instagram has over 130 million users to tap to reveal product tags in the mall of messages each month, from 90 million in September, it said.

Facebook is planning to evolve Instagram and Messenger in a robust e-commerce platforms where users can click on ads and buy products, said Ivan Feinseth, an analyst with Tigress Financial ners.

Reporting Munsif Vengattil and Akanksha Rana in Bengaluru and Katie Paul in San Francisco; Additional reporting by Soundarya J in Bengaluru; Editing by Arun Koyyur and Sai Sachin Ravikumar

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