Instagram adds new feature to let users in the US store via app

FILE PHOTO: Silhouettes of the mobile users to see next to a projection screen of Instagram logo in this photo illustration March 28, 2018. REUTERS/dado Ruvic/Illustration

(Reuters) – Facebook Inc’s Instagram now allows users in the US to store products directly from the photo sharing app by adding a ‘checkout’ feature on articles tagged for sale, the company said Tuesday.

The move is in line with Facebook’s plan to earn money with higher-growth units such as Instagram, especially as the company’s main product, the News Feed, the battle to generate fresh interest.

Instagram says that it has partnered with more than 20 brands, including Adidas and H&M, on the new feature.

The photo sharing app has more than 130 million people tap to reveal product tags in the mall of messages each month, from 90 million in September, it said.

Reporting Munsif Vengattil in Bengaluru and Katie Paul in San Francisco; Editing by Arun Koyyur

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