Instagram adds new feature to let users in the US shop directly via the app

FILE PHOTO: Silhouettes of the mobile users to see next to a projection screen of Instagram logo in this photo illustration March 28, 2018. REUTERS/dado Ruvic/Illustration

(Reuters) – Facebook Inc’s Instagram now started a feature on Tuesday that lets users in the US shop for products from the photo-sharing app by adding a ‘checkout’ feature on articles tagged for sale, the company said.

The move is in line with Facebook’s plan to earn money with higher-growth units such as Instagram as the company’s main product, the News Feed, the battle to generate fresh interest.

Instagram says that it has partnered with more than 20 brands, including Adidas, H&M and billionaire and Kylie Jenner is booming cosmetic company and Michael Kors, on the new feature, the relaxation of the in terms more familiar to retail giants like Inc. and Walmart Inc.

Under the new feature provides users the ability to click on a product that is recommended in a message, and see the price, and then click again to get an order form.

Users can then later checkout choose to pay with Visa, Mastercard, American Express, Discover and PayPal. Previously, Instagram allowed brands to link to their respective websites for users to shop.

“Facebook’s plans to evolve Instagram and Messenger in a robust e-commerce platforms that you can click on ads and buy products,” said Ivan Feinseth, an analyst with Tigress Financial ners.

“Facebook is also looking to handle the processing of the payment and the payment transfers via Messenger, a further expansion of the e-commerce and interactive capabilities,” Feinseth said.

Instagram has more than 130 million people tap to reveal product tags in the mall of messages each month, from 90 million in September, it said.

Instagram has not indicated what the financial information contained in the blog.

Reporting Munsif Vengattil and Akanksha Rana in Bengaluru and Katie Paul in San Francisco; Additional reporting by Soundarya J in Bengaluru; Editing by Arun Koyyur

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