A newspaper with a front page ad of the former 007 star Pierce Brosnan endorsing an Indian mouth freshener, is seen on the streets of New Delhi on October 7, 2016. Former 007 star Pierce Brosnan sparked ridicule on social media October 7, 2016 by the starring role in a new James Bond-style spoof commercial for an Indian mouth freshener which left fans shaken and stirred. / AFP / DOMINIQUE FAGET (Photo credit should read DOMINIQUE FAGET/AFP/Getty Images)
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James Bond, also known as Pierce Brosnan, has been threatened with jail time after appearing in an ad for an Indian mouth freshener that may contain an addictive type of chewing tobacco.
Although the specific product that Brosnan promoted in his campaign that do not contain tobacco, other types of pan masala product contain tobacco, and it is forbidden to advertise tobacco products in India.
On Monday, the Indian law enforcement asked the Irish-born actor to explain why he made the choice to appear in an advertisement after his campaign for the pan masala product was shown on TV and in the newspapers in the country.
Brosnan served as the face for the campaign, but the ad was quickly suspended after clearance arise. According to The Guardian, Brosnan said that he was “shocked and saddened” that his image was used to promote a dangerous product.
The actor was issued a show-cause notice and asked to explain why he chose to promote a business that sells tobacco-based products.
“We have issued the notice to Pierce Brosnan by the company, and also reached him via social media platforms,” officials told the Indian newspaper Express.
If Brosnan does not respond to the notice within 10 days, the actor could be fined up to 5,000 rupees — about 78 dollars — or face up to two years in prison.
The “007” actor reportedly believed that he was promoting a “breath freshener/tooth whitener [and] an all-natural, that neither tobacco, supari, nor any other harmful substance.” He said that he felt “grossly manipulated” by the Pan Bahar company when it came to his involvement.
Brosnan did not respond to Fox News’ request for comment.
You can find Morgan M. Evans on Twitter @themizfactor.