LOS ANGELES (Reuters) – in the course of the commercial breaks in a broadcast of World Wrestling Entertainment’s WWE SmackDown, fans were shown ads for the Walt Disney Co. (DIS.(N) a new streaming service, Disney+. For example “Monday Night Football” in viewers and video gamers to watch Twitch.
A man looks at his cell phone as he passes a display for advertisement, Walt Disney’s streaming service, Disney+ New York City, USA, 12 November, 2019 at the latest. REUTERS/Brendan McDermid
“Try to keep up,” he said to Captain Marvel, in an ad, and after a series of fast paced clips from “Star Wars,” “The Simpsons,” “The Avengers,” and other Disney-owned tracks outside of his deep catalog of children’s classics.
Disney’s marketing power goes beyond the traditional family audience, in order to send a message that is in the $7-a-month subscription to Disney+ has something to offer people of all ages. The service for the first time on Tuesday in the United States, Canada, australia, and the Netherlands.
“It is incumbent upon us to enter the market in the right way in order to emphasize the fact that it’s not just for kids,” Disney executive Kevin Mayer said during a briefing at the company’s Burbank, Calif., in the chair. “It’s all family-friendly, but anyone can benefit from this product.
Disney has been telling investors is you can hook the 60 million to 90 million customers within five years, as they compete for customers in a crowded streaming market dominated by Netflix, Inc (NFLX.D).
Sign in to adults who do not have children in the home, it is a part of the plan.
Consumers don’t realize is that, after a series of acquisitions that Disney is much more than just the classics, like “Cinderella” and “Mary Poppins” is so enamored generations of the family. The company is now the owner of the famous “Star Wars” movie franchise; Iron Man, the Hulk and many other Marvel-super-heroes; “” Toy Story,” Pixar animation house, and the nature of the programming channel and National Geographic.
The previously released movies and TV series from all of those brands, plus a 30-seasons of “The Simpsons,” is available at Disney-maybe decades-from Disney’s family-oriented offerings.
Disney+ also offers a new program of this brand.
In order to raise awareness, the company is the promotion of Disney’s+ during sports and prime-time TV shows to get in front of some of Hollywood names to the four quadrants of the audience: male, female, young and old alike.
“We are second to none in terms of quality and attractiveness on the four-quadrant audience in a variety of styles, sizes, and arena, and will continue to build on that, year after year,” said Ricky Strauss, president of content and marketing of Disney+.
In addition to the wrestling, football and games games, the ads ran during the World Series, and the ABC News late-night program “Nightline,” and on social media networks.
Early tests in the Netherlands, where Disney offered a free month trial of Disney’s+, but for the very large and diverse audience,” says Mayer, who goes on to be Disney’s direct-to-consumer, and international unity.
“Marvel’s Agents of SHIELD” is a series aimed at 18 – to 49-year-olds, is ranked as the most-watched piece of content, She said. Then it was a tween-oriented show, “The Suite Life of Zack & Cody”, and “Disney’s the Mickey Mouse Clubhouse,” is a cartoon for young children.
“Our hypothesis was that there is a lot of different kinds of audiences, and that’s not going to be centered beneath and one of our brands,” Mayer said. “It’s a wonderful affirmation of what we want to achieve.”
Be the first to comment that in the uk, has prompted the industry analysts.
They have a number of exciting and promising to draw on these resources, Disney+, it is not only children and families,” Forrester analyst Jim Nail said.
However, in contrast to Netflix, Disney,+ limits how much the programming will go to in order to attract older viewers. In order to keep it family-friendly, and the service will not be an R-rated movie or a TV show is designated TV-MA, for mature audiences.
For the first time adult Disney is streaming on Hulu, which Disney also owns. That is, it will be under the FX-series like “American Horror Story” and “Fargo,” and any movies starring Deadpool, a Marvel character well-known for the foul-mouthed humor, and at the time of granting of any rights available to it.
“There is a limit to what we at Disney+,” She said. “‘Deadpool’ is not a walt Disney+.”
Reporting by Lisa Richwine; Additional reporting by Helen Coster in the New York and Neha Malara, in the city of Bangalore; Editing by David Gregorio