In the Amazon, it brings Samuel L. Jackson is the voice of So to promote the use of the virtual assistant

SEATTLE (Reuters) – Inc. on Wednesday said that the actor Samuel L. Jackson and other celebrities for the voice-speech (tts) for the company’s virtual assistant, Alexa, is one of a series of new features designed to attract more users to the service.

Actor Samuel L. Jackson poses at the World Premiere of Marvel Studios’ “Spider-man-away-From-Home-in Los Angeles, California, USA, 26 June, 2019 at the latest. REUTERS/Danny Moloshok

The news, along with the introduction of a new line of voice-controlled Echo speaker, multi-mode, Alexa has a privacy feature for deleting images and regularly confirms the commitment of the world’s largest online retailer, is the voice-controlled computing, a new field of technology, which is fighting against the Alphabet Inc, and Google-Assistant to Apple’s Siri.

Amazon’s celebrity, the voice function will cost you $0.99, Senior Vice President David Limp said at an event in Seattle. Jackson is the only celebrity voice in the Amazon, it has announced so far.

Ever since Amazon announced that for the first Echo, speaker, in 2014, buyers have purchased more than 100 million devices, which are equipped with So, such as microwave ovens, vacuum cleaners and even cars.

That is, the company has the largest market share of voice of speakers, among its competitors, according to research firm eMarketer.

But customers have been slow to adopt the growing range of tasks that are So be able to carry out is often to stick to the basic hands-free features, such as the direction of the assistant to play music, set the timer to cook, or for the account of the weather conditions.

That can be emphasised on Amazon’s analysis of the court of justice of the celebrities, in order to encourage users to turn to Alexa for a wider range of interactions.

The company on Wednesday also announced a deal with the Food Network tv channel that the users of the Echo, Show the unit, which is equipped with a display, you can tune in to celebrity chef Bobby Flay for inspiration on what to cook.

“I can go into almost any kitchen in the world, from anywhere in the world,” Flay said in a live promotional video for the collaboration).

Amazon has announced an update to the Echo, as well as new devices, such as Echo Studios, Echo’s Glow, and the Echo-Flex.

Reporting By Jeffrey Dastin in Seattle; Editing by Chizu Nomiyama and Kirsten Donovan

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