NEW YORK (Reuters) – When the Amazon.com its Chief Executive, Jeff Bezos, was spotted schmoozing at the NFL’s Commissioner Roger Goodell’s booth at the Super Bowl in February, the media world blew up with anticipation about the Amazon’s threatened domination of the sports media.
FILE PHOTO: The logo of Amazon is seen at the company’s distribution centre in Boves, France, on May 13, 2019 at the latest. REUTERS/Pascal Rossignol/File Photo
But in a year or two after the first, to bathe in, live sports streaming, as Amazon has yet to settle in with a strategy, it’s continuing to experiment, and to analyze the behavior of the consumer, and, Marie, ‘donoghue, Vice President of Global Sports in the Video, told Reuters.
“We are, quite literally, on the first day, in the sport, so we have to learn from it and experiment with it,” ‘donoghue said: “in New York city this week, in her first interview after she took over the sports media, a division of the world’s biggest online retailer, last fall.
With the advent of the’donoghue, a twenty-year veteran of the Walt Disney Co. ‘s ESPN cable network, and who is in charge of the show, including the” 30 for 30 “series, and” OJ, ” Made in America,’ was the beginning of a new level of seriousness of Amazon’s commitment to live sport.
While the true impact of her arrival is yet to be seen, that hasn’t stopped talk of a major tech acquisition of live sport as well as Amazon, Facebook Inc (FB.(O), Twitter Inc (TWTR.(N), and the letters “Inc.’ s (GOOGL.O) -, YouTube are threatening to break free from the TV’s grip on one of the last remaining reasons to pay for live tv.
Tech companies and start-up of digital platforms, such as DAZN, which in October agreed to pay a world champion in boxing, Canelo Alvarez is a minimum charge of $365 million for the next five years, the richest contract in the sport’s history, can be seen to drive the cost of the media rights to the big contracts start coming up for renewal in 2021.
Will Amazon lead the pack in pursuit of the streaming rights for live sports? “We’re not talking about specific rights… as a matter of course, but it’s also because we’re not sure yet,” ‘donoghue said.
Since 2017, as Amazon has picked up the digital rights to a number of England’s Premier League football, us Open Tennis Championships in the united kingdom, and in the three seasons of Thursday Night Football, among others.
‘donoghue said that the current focus is to tap into the power of Amazon’s Prime subscribers will be in control of almost every part of their experience, including how, when, and where they are looking.
As a streaming service, “we don’t have to serve the same content in the same way for all of you,” she said.
In order to find out which sports products will be successful and what you have to offer, in addition to the Amazon, it is the analysis of the market and their own audience data, as well as from the consumers to the use of the X-Ray tool for digging into details about it as of late.
It is a co-flow of Thursday Night Football on the Twitch video game streaming platform that has an interactive extension that lets viewers predict game developments, including who they think is going to win.
“We have to look at all the’donoghue said. “We want to make use of the live sports to drive value for the Prime customer.”
Reporting by Hilary Russ, Editing by Paul Franklin