Huawei from applications in to the Extent 30 the challenge is for the iPhone 11

MUNICH (Reuters) – Huawei instant challenged Apple’s (AAPL.(O) new iPhone, 11, with his new ner, the 30, smartphone range on Thursday, with the focus of his own apps for the brand, while sidestepping the crucial issue of access to Google (GOOGL.(O) the supply of services.

At a cool start-up in the German city of Munich, the Chinese company said that its new ner, The 30 Pro and 30, devices, more compact camera with the superior, and wraparound screens that are brighter than the latest iPhone from Apple.

Top seller, Richard Yu, demonstrated the new models will be the first event since the President, Donald Trump, hit, Ascend to a U.S. export ban in May.

“It has a large screen, but it has to be very compact in your hand,” Yu, head of Huawei’s consumer business, said on the phone, in which the fate of Europe will depend on whether customers are buying a device that does not have access to the software and the apps that are supported by Google.

You said that the new mobile phone will be offering an application gallery, and the company would spend $1 billion on incentives for the promotion of the chinese Mobile Services and the app eco-system. Huawei didn’t say when the phones would be shipped to Europe.

Huawei said that the chief Mate is 30-would be, for a price of 799 euro ($884), the top-end of Level 30 And the Pro of 1,099 euro, and to the Extent Of 30 Pro, 5 G of 1,199 euros. It turned out to be a new Porsche-design-version, which will be priced at 2,095 euros.

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By way of comparison, the Samsung Galaxy S10 5 G retails at $1,299, and the phone in 11 Pro starts, at $999, but does 5G connectivity.

Yu also showed off wearables, including the GALAXY 2 smartwatch, and the Plugs in 3 and a wireless headset, he said, the best noise performance on the market, as well as the smart is the artificial intelligence capabilities.

“In spite of all the problems surrounding the Smartphone, as well as the challenges it continues to be challenging, and is willing to be a soldier,” said a telecom and media analyst Paolo Pescatore.

Washington has, in fact, it is forbidden to AMERICAN companies to supply Huawei, which says it is a national security risk, as well as the equipment to be used by Beijing to spy on you, something that Huawei has repeatedly denied.

No. 2 mobile phone maker, expects the U.S. prohibition costs $10 billion.

Huawei’s new phone launch was marked by uncertainty as to whether the company will be the flagship Android device will be able to get the apps supported by Google (GOOGL.R), a unit of the Silicon Valley giant Wheel.

Richard Yu, CEO of Huawei’s consumer business group, announces the release of the Level 30 of the smartphone range, at the Convention Center in Munich, Germany, September 19, 2019 at the latest. REUTERS/Michael DalderUNBOXED PLEASURE

Press and hold to launch in Europe and underlines the importance of the 500 million consumers in the region, Huawei has lost five percentage points in the share of the market, as in the united states. it is prohibited, even if the buyers will rally to his notice in the house.

Huawei has been running an online marketing campaign with the slogan “Rethink the Possibilities”, raising the fans to spread the word about the launch.

In the Level 30 range, it will run on an open-source version of Android, and it is not in the current version, licensed by Google, a source familiar with the case, according to the release.

The smartphone will not be able to take advantage of Google Mobile Services, use the google Play Store and download an app, such as Gmail, YouTube or Maps. Instead, Huawei will provide its own interface through which users will be able to access a variety of Google apps.

You are not directly aimed at Google, the problem is in the presentation.

Without that, Google features, analysts say, is that the average consumer does not want to use that phone except Huawei, you can find a way to convince them that the possibilities are endless and, in the alternative, to provide software, it is a stable and easy-to-use.

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Huawei says that the phone is the “brain” – the Kirin 990 chipset was unveiled at a recent tech trade show in Berlin, better performance than the Qualcomm-powered (QCOM.D) 5 g of the phones that are currently on the market, from the market leader Samsung (005930.ME).

In particular, the “big core, little core” configuration of the hardware, meaning that it can run power-hungry applications, such as artificial intelligence, artificial intelligence, or online gaming, while trying to save the battery life on routine tasks.

“Huawei has Apple beaten soundly when it comes to its form factor design, however, even these nice-looking devices that are going to struggle to see the volume without using the Google ecosystem,” analyst Richard Windsor said in a note before the release.

Reporting by Douglas Busvine; Writing by Alexander Smith; Editing by Elaine Hardcastle and Keith Weir

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