HTC brings in 2017 is significantly fewer smartphones on the market
HTC will in 2017 be a lot less smartphones release last year. In this way the company hopes the competition better.
In an interview with Engadget tells Chialin Chang, head of the smartphonetak at HTC, the company this year, six to seven aircraft will introduce.
In 2016 brought HTC has twelve different models on the market. By less different smartphones, HTC may, according to Chang, better focus on the important parts of those phones.
Sony chose rather for to also fewer different models to bring more focus to the smartphonetak.
HTC is struggling in recent years with disappointing sales that provide financial pressure on the company. Especially competitors Samsung and Apple sit in the road at the top of the market while Chinese competitors such as Huawei market share compete.
Thursday unveiled HTC the HTC YOU Ultra and You Play, two high-end models, which in march go on sale. In addition, there are still four or five smartphones. According to Chang, there will be “a few” Desire-devices appear in the affordable segment.
The flagship of 2016 was the HTC 10, but Chang asserts that there is no HTC 11. The unit is in any case not called so. Probably get the HTC 10 later this year or in a different form a successor.