How the Pirellikalender broke with the classical ideal of beauty

The famous calendar of the tire manufacturer Pirelli brought in his early years, mainly slender, bare and mostly white models. In the last few years throws Pirelli is a very different approach, with as a final highlight of Tim Walker’s herinterpratie of Alice in Wonderland with an all-black cast in the lead role for the calendar of 2018.

Pirelli, Tim Walker © Pirello

Dressed in royal red velvet, giant hats and frivolous babyblauwe with lace finished dresses brings British photographer Tim Walker, among others, Naomi Campell, Lupita Nyong’o, Sean ‘Diddy’ Combs, Whoopi Goldberg, and Thando Hopa for his lens on the occasion of the 45th Perillikalender. Accompanied by crazy cakes and a rabbit in suit they will be part of a nice tea party. But more remarkable than the by Alice in Wonderland-inspired setting, the composition of the models. “The story of Alice is already so often and in different ways told, but always with an entirely white cast. There has never been a black Alice. I want to show that even fictional fantasy figures the changing ideas of what beauty is able to embody, ” says Walker of The New York Times.


The story of Alice is already so often and in different ways told, but always with an entirely white cast.

It is not the first time that the Pirelli calendar is released with only black models. The British photographer Terence Donovan brought in 1987, already a very young Naomi Campell in the picture. Still, it to 1993 while before Pirelli is at an important turning point came. Where there are previously yet subtle use of product placement, they decided to put all references to all of the car tires to drop, and the artistic leaders of their creative freedom award. Admittedly, the calendar in the nineties, was spread, was not yet really a representation of a diverse schoonheidsbeeld. The calendar was still mainly dominated by classic beauties with a slim figure, such as Cindy Crawford, Helena Christensen and Carolyn Murphy. Also, the nude did not disappear completely. In 2003 was Heidi Klum in her nude for the lens of Bruce Weber. In 2015 opted Joan Smalls, and just before a red latex skirt when she halfnaakt photographed by Steven Meisel.

The new Pirelli

Although we the end have not yet reached, since a few years more broken with the stereotype of what is beautiful and sexy and is loudly championed for more diversity on the catwalk and in modecampanges. Also Pirelli lags not behind in this battle. For the calendar of 2016 called upon the help of topfotografe Annie Leibovitz.

They portrayed the twelve women not only because of the fact that they are beautiful, but also because of what they do in life and the achievements they already have made. Leibovitz chose for a variety of women, including Serena Williams, Yoko Ono, Patti Smith, and Amy Schumer.

Last year, if the renowned photographer Peter Lindbergh for the third time in a row, the Pirellikalender with his black-and-white photos. Although other Uma Therman, Helen Mirren, and Julianne Moore is not literally exposed gifts, they are without make-up for the lens and know Lindbergh, who invariably refuses to accept his photos to retouch, the pure beauty of his models to capture.


With Leibovitz, Lindbergh, and Walker throws Pirelli are trusted formula overboard.

With Leibovitz, Lindbergh, and Walker throws Pirelli are familiar formula, that if since 1964, overboard. It remains to be seen whether the narrow definition of beauty slender, nude and white models – preferably at exotic beaches – also effectively a thing of the past belongs. We are certainly curious about what Pirelli next year has in store for us.

A message shared by Pirelli (@pirelli) on Jul 20, 2017 at 12:01 PDT

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