Honest and trendy fashion buy: how do you do that?

Trendanalist Lynsey Doubly and image consultant Claudia Hulshof give concrete tips for fashion fans who are fair and green clothing want to wear, but do not know where to start. All beginning is difficult, but with the wise counsel of these Dutch experts, has fair fashion is no more secrets.

Look at the Anne Gorke © .

How do you start to a wardrobe full of honest fashion?

“The first step is to become honest clothing to buy. At this kledingaankopen we can also keep in mind that the fair amount of conventional cotton. Please also try organic cotton, hemp, organic linen, bamboo, or tencel a chance to penetrate to the wardrobe.

Furthermore, you can in shops pay attention to a label such as GOTs), which covers the environmental and social conditions in the production. Also look for the logo of Max Havelaar for fairtade cotton.

The overview of partner brands on the websites of the Fair Wear Foundation and Made-By can also be read as a simple shopgids. On the website of Made-By is even to see how many eco-friendly fabrics and socially responsible kledingfabrieken the connected brands every year. You can also through review sites such as GoodGuide or look how responsible your favourite fashion, sportswear and footwear brands.

People Tree © .

The second step to your wardrobe to be more sustainable is sustainable style to develop. That means choosing slow fashion. This trend, which originated as a response to the popularity of fast fashion, characterized by a timeless design for a high-quality product that can long lasting. Slow fashion designers – such as the Dutch, Elsien Gringhuis, Monique van Heist and Sanne Jansen – have a preference for simple silhouettes in basic colors. That are easy to combine with the more pronounced items that suit our personal style. In slow fashion labels are also classics to be found in almost any wardrobe, however, a place to earn. Such as the Little Black Dress, the T-shirt, the jeans, the trench coat and the white shirt. You are incorrigible trendverslaafd? Limit fashionable purchases to accessories that are basic entries are updated. That challenge is made easier by choosing an item that fits your personal style rather than the latest fashion.’

Can vintage also be categorized as fair fashion?

“Vintage is green and therefore good for the environment. The use of second-hand textile improves, however, not automatically the working and living conditions of kledingproducenten.’

How do you know if something really honest fashion, and so both the green as the fair is produced?

‘A number of labelssuch as GOTs and Max Havelaar, provides reliable information about the origin of the clothing.

Armed Angels © .

Do you want it all well do, look for items that have two or more duurzaamheidskeurmerken, such as Armed Angels, PeopleTree and Re-5. The chance of green washing is minimal as there are multiple third-party endorsements. Also brands that are affiliated with the Fair Wear Foundation and Made-By are checked on their durability. That doesn’t always mean that everything is 100% fair, but that there is demonstrable efforts will be made honestly to produce – and that control is in compliance with the labour standards.’

Is honest mode more expensive than non-sustainable alternatives?

‘Organic cotton is nowadays for a song to find it at discounters such as Hema, C&A and H&M. reasonable retail prices are the result of the large sales which these multinationals katoenproducenten guarantee. In addition, the sustainable level of this kind of cheap clothing limited, even if it is (partly) made of organic cotton that is created. Regarding climate neutrality, fair wages and decent working conditions may be in the world of fast fashion namely still a tad more durable.

Really sustainable fashion brands can very in price (yet) compete with fast fashion chains and discount stores such as Zara and Sailor. But that has not simply to do with the limited purchase power of small and medium-sized fashion companies. Also the higher cost of eco-friendly fabrics and fair production methods play a role. Many ecofashion labels are characterized usually by special production processes: artisanal sewing techniques, production in their own country, and cutting-edge designs make their collections more complicated and thus more expensive to make.


But it is more expensive also a detriment? Who at the price of a garment taking into account real production costs and the expected lifetime, on the market of sustainable fashion certainly bargains to score. A good quality product at first glance might be pricey, but if the long can be worn, for the consumer in the long-term benefit.

Nowadays, there are all kinds of fair and green garments on the market, actually, in varying price ranges. Only really sustainable brands typically can’t compete with the price of fast fashion.’

Fair fashion has often a geitenwollensokkenimago. Where can you find really hip green clothing?

Honest clothing is found at various specialty stores and webstores, such as in Flanders by Today is a Good Day, and internationally,, and Even a well-known website such as Wehkamp has a fair fashion boutique. And the international web shop Yoox has a special department with sustainable fashion, Yooxygen. Real designer fashion at fair-made is to be found at Stella McCartney.

How can your personal style and fair fashion hand in hand let it go? And how do you know what suits you?

Cheap clothes that we after a few times wearing been thrown away, an overflowing wardrobe full of unworn items, a text on ever-changing fashion trends. That is not all that durable. Slow fashion and investment dressing offer durable, stylish alternatives. In brief, give you a way of shopping priority to products that with attention and care to be purchased, as treasures to be cherished and that – as a result – long lasting.

Investment dressing is made easier by choosing an item that fits your personal style rather than the latest fashion. Personal style has to do with colors that are in your (skin and hair), silhouettes for your body shape fit and materials that your physique to flatter. Once you have your personal style, know, know you in what type of clothing you feel comfortable and you will be less miskopen do. That way, you can clothing in your wardrobe easier to combine. If you’re coming from with this personal style, go shopping and choose for honest items created, is a fresh, fair and beautiful wardrobe at your fingertips. Therefore, we have the one-day training course in Sustainable Style developed to ecofashionista’s in spe here to help.

What do you think of initiatives such as H&M Conscious?

It is very important that major players such as H&M, C&A, Zara, Puma and Nike are engaged with sustainability, because they are a huge buyer power and so much influence on the working conditions and the environment of the fashion industry. So are C&A and H&M for many years the largest buyers of organic cotton in the world. At the same time, fast fashion chains are still additional steps in the direction of sustainability. As for the Conscious Collection is relatively green materials, such as recycled polyester, but this is not a case of fair production.

About ” Fashion for tomorrow. Sustainable clothes in the Netherlands’

The first book about Dutch initiatives to the fashion world – and thus to our wardrobe – greener and fairer. That is ‘Fashion for tomorrow. Sustainable clothes in the Netherlands’, the book in which trendanalist Lynsey Doubly everything tells us about the latest developments in sustainable fashion. Of environmentally friendly fabrics and fair trade production methods to textielrecycling, andersconsumeren and slow fashion.

‘Fashion for tomorrow’ makes clear that for an environment – and people-friendly wardrobe is more than an organic, fair-trade mode of production. Sustainability also plays a role in the design, transfer and disposal of an outfit. The good news: more and more designers, stores, and social organizations are working to make the fashion industry greener and fairer. And fair trade labels, recycling programs, textielsorteerderijen, sheltered workshops, kledingruilfeesten and vintage shops make it easier and easier to make the wardrobe more sustainable. In addition to extensive background information about this type of initiatives includes ‘Fashion for tomorrow’ also reports, practical tips and a simple roadmap for a green wardrobe.

‘Fashion for tomorrow’ is a must-read for consumers who make a conscious choice to create clothing that suits the fashion of now and at the same time, concern for the world of tomorrow.

Look for more information and ordering on the site of ‘Fashion for tomorrow’.

About Signals. Clothing style in your work’

In her book ‘Signals. Clothing style at work’ show image consultant Claudia Hulshof how to get there on your best looks like, how you dress your self-confidence can increase, and how the right outfit helps to be more effective in your work.

Today can and should all, in our clothing. All taboos are by now well-settled, ” you can be yourself.’ However, this produces at least as many problems than it solves. Because fashion trends will teach you everything that you, yourself, are in your clothing, and fashion stylists and fashion magazines teach you not how to get a personal and business wardrobe develops that suits you best.

In the book ‘Signals’ takes Claudia Hulshof you to the detailed search for an own style of clothing, taking into account body type, character, industry, and position in the workplace.

You will learn your content is to underline the shape attractive. Discover how you by color-, shape – and stofgebruik influence over what happens to you.

‘Signals’ is a must-have for everyone his or her qualities in the viewer want to convert and effectively wants to operate by stylish to work.

Look for more information and to order


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