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H&M, testing, clothing, rent, and address of the concern for the environment

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H&M has decided to have the test, a dress rental service as well as the fashion industry is to connect with the environment and concerned about its contribution to waste and pollution.

The move by the Swedish fashion giant is to follow the brands Banana Republic, and Urban Outfitters, who have both launched similar services earlier this year in a market that will reach $1 billion by 2018, according to the international monetary Fund.

H&M clothing, and rent, which is currently only available at its flagship store in Stockholm, which is limited to a collection of 50’s clothing are being offered to members of its loyalty program.

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H&M, it is the test of garment rental service and the fashion industry have to do with the environment and concerned about its contribution to waste and pollution. (Photo: iStock)

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The retail company will be an evaluation of the pilot in the three months before making a decision to extend it further. The store will also take care of repairs, a coffee bar and a beauty bar.

“We have a lot of faith in the equipment rental, but we are willing to try and learn a lot of things and make adjustments and changes as” H&M’s Head of Business Development, Daniel Claesson said in a presentation at the flag.

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The garment industry is facing mounting criticism after a united nations report, it is stated that it is responsible for as much as 10 per cent of the global emissions of greenhouse gases and uses more energy than the aviation industry, and the shipping is combined. In fact, the fashion industry is the second-most polluting industry in the world.

H&M is planning to meet the greenhouse-gas emissions go negative by the year 2040.

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