H&M Studio collection available immediately after the show at Paris Fashion Week

Following In the footsteps of brands such as Burberry and Topshop Unique start also H&M with the See Now Buy Now tactic.

H&M Studio SS17 © H&M

For the first time will H&M have their new Studio collection immediately offer it for sale after the show at Paris Fashion Week. This sealed the gap between the shows and the seasons. On a march is the H&M Studio collection was shown in Paris and immediately afterwards, fans can line shopping online. From two march, the garments can also be found in selected stores of the Swedish chain.

In addition, shows H&M is not only high, but also a full men’s collection. The show will be live right here on the website of the brand.

The SS17 Studio collection was inspired in sportswear, and more specifically on the elegance, romance, and power of ballet. “This collection is one of love, a positive message of hope and optimism. The knowledge of the past combined with contemporary energy creates the path to a new future’, says Sweden Wohlfar, creative and design director at H&M. For the substances chose the design team for organic cotton, silk jacquard, fine knit fabric and nylon.

Get ready for #HMStudio #SS17! The upcoming collection draws inspiration from sports and romance, and will be available to shop right after the show at #PFW. Head to for a sneak peek!

A video posted by H&M (@hm) on 25 Jan 2017 11:57 PST

Read also: Fashion week in the year 2016: we know where we have to look at?



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