H&M closes stores temporarily in South Africa after protests

After demonstrations against H&M in South Africa, the fashion chain all its branches across the country are temporarily closed. The protests came after an ad with a colored boy a sweater with the caption “Coolest monkey of the jungle’ bills.


Activists protested Saturday in front of several H&M stores and did there part. H&M is a ‘racist’ shop, said Benjamin Disoloane of the Economic freedom fighters, a radical left-wing opposition party, the news site News24.

The Swedish company had a colored boy as a model for an advertisement in a sweater with the inscription ” Coolest monkey of the jungle.” Then came sharp criticism.

The actions were no customers or employees were injured, said H&M. To ensure the safety of employees and customers not to compromise, the stores are temporarily closed. It is unclear yet when they will reopen.

Coolest monkey in the jungle © gf

In a shopping mall in the vicinity of the economic metropolis of Johannesburg did people H&M-stores in and they went to loot, says the police via Twitter. The police had rubber bullets against the activists. In a video of news channel eNCA were toppled mannequins to see, broken mirrors and pieces of clothing on the floor.

After criticism on the ad, apologised, H&M, and she pulled the image in. H&M is strongly convinced that racism and prejudices, whether they so intended or not, are unacceptable, said the chain Saturday.

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