News

H&M closes stores temporarily in South Africa after protests

After demonstrations against H&M in South Africa, the fashion chain all its branches across the country are temporarily closed. The protests came after an ad with a colored boy a sweater with the caption “Coolest monkey of the jungle’ bills.

© REUTERS

Activists protested Saturday in front of several H&M stores and did there part. H&M is a ‘racist’ shop, said Benjamin Disoloane of the Economic freedom fighters, a radical left-wing opposition party, the news site News24.

The Swedish company had a colored boy as a model for an advertisement in a sweater with the inscription ” Coolest monkey of the jungle.” Then came sharp criticism.

The actions were no customers or employees were injured, said H&M. To ensure the safety of employees and customers not to compromise, the stores are temporarily closed. It is unclear yet when they will reopen.

Coolest monkey in the jungle © gf

In a shopping mall in the vicinity of the economic metropolis of Johannesburg did people H&M-stores in and they went to loot, says the police via Twitter. The police had rubber bullets against the activists. In a video of news channel eNCA were toppled mannequins to see, broken mirrors and pieces of clothing on the floor.

After criticism on the ad, apologised, H&M, and she pulled the image in. H&M is strongly convinced that racism and prejudices, whether they so intended or not, are unacceptable, said the chain Saturday.

Follow us

Don't be shy, get in touch. We love meeting interesting people and making new friends.

Most popular