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Hiphopfestival Apple wants to grow into three-day event

Hiphopfestival Apple wants to grow into three-day event

Photo: NU.nl/Alphons Nieuwenhuis

The organizers of apple Juice would hiphopfestival long termijng want to expand to a multi-day event.

That is to say Wiecher Troost, Rogier Smalhout, and Koos Groenendijk in conversation with The newspaper het Parool.

The three entrepreneurs are with their festival nominated for the Award for the Arts in 2017. The event, which in 2000 for the first time in the Oosterpark in Amsterdam was organized, with 15,000 visitors since grown into a fully-fledged festival.

“We are, of course, kept up with the growing hiphop in the Netherlands,” says Comfort about it at The Moment.

“Now you can see that also the ordinary pop festivals more and more hip-hop programming. Mojo has with Woo hah! in a short time something big from the ground up; every popular rapper there is. Such steps can we as a small organisation with a limited budget. It is also not our ambition to be a festival with only big names to organize. We want to be a springboard for new talent.”

Apple juice started out as a free event but in the meantime, should tickets be paid. The event will since a few years in the Flevopark in Amsterdam.

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