HelloFresh personalizes maaltijdboxen

From this month, HelloFresh customers their maaltijdbox more in line with their personal preferences. In addition to the existing formulas, customers can now also choose for maaltijdboxen that focus on calorie intake, fast to prepare recipes or ‘discovery’recipes, especially for adventurous thuischefs.

© Hello Fresh

Maaltijdboxleverancier Hello Fresh wants to make its offerings better match the needs and lifestyle of its customers. Therefore, apart from the original, veggie and family packages now have three other maaltijdboxen added.

Concretely, you can also choose for a Quick & easy box, containing dishes within thirty minutes on the table, the Discovery, which is surprising dishes and culinary discoveries warrant and the Calorie-focus, in which dishes with lots of vegetables, specially for those who are on his weight will pay attention.

“Food is personal”

Maartje Frederiks, CEO at HelloFresh Benelux: “Food is something very personal. With the various preferences that we now offer, each week there is a choice of recipes that are best for the customers fit. What each box remains the same, the variation is: the receptensuggesties that everyone in his or her personal preferences, always provide a healthy menu with plenty of variety. And on the basis of the personal preferences we choose the recipes, but customers, they can always exchange or other recipes to choose from if they prefer something else to eat.” Customers can choose their preference and the specific maaltijdselectie themselves via their personal account.

Each week, customers can from ten different recipes to choose from. A team of nutrition experts, chefs and nutritionists suggests weekly healthy recipes together. The maaltijdbox with clear receptkaarten and fresh ingredients in the right portions, will be directly delivered to your home.


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