The annual premium of Thanksgiving week gave the Broadway box office, a record $35 million to be thankful for the last week, with the hottest ticket on the street, “Hamilton” blowing past the $3 million mark with an average price per ticket of more than $300.
“Hamilton” ($3,260,089) is not the first Broadway show to break $3 million in a week — that distinction belongs to the “Wicked,” that broke the barrier in 2013 — but “Hamilton” did it with just eight performances (instead of the nine shows that some titles play in the holiday weeks) in a relatively intimate theater. With a premium ticket price all the way up to $998 (from $ 549) for the Turkey Day frame, the average price of a ticket weighed in at a gobsmacking $303.21. These are the best-but observes that, as a result of all the attention, “Hamilton” has received from her recent visit of Mike Pence, but the explosion could not be attributed to that controversy; the much hyped show tickets for the week would be snapped in on the big money prizes long before that.
Thanksgiving is usually the Broadway show or the second highest-selling week of the year, after the tree that comes between Christmas and New years. This year is the cumulative total of the hit $35.3 million, a Thanksgiving record for Broadway. By 30,000 compared to the previous week, the general presence of 282,959 was the third-highest for a Thanksgiving frame, so when it is busy, at 86% of capacity for 34 shows (with last year is the presence of 288,018 recorded in 38 productions).
As usual, the highest-profile titles attracted the most attention from the holiday week is the tourist traffic, with “The Lion King” ($2,496,332), “Wicked” ($2,286,976) and “Aladdin” ($2,047,065) all topping $2 million per piece. An additional nine shows earned more than $1 million per piece, including all three of the Andrew Lloyd Webber productions — “School of Rock” ($1,590,032 for nine), “The Phantom of The Opera” ($1,256,000) and “Cats” ($1,203,814) and the newly opened Josh Groban headlined “Natasha, Pierre and the Great Comet of 1812” ($1,282,384) and starry sky, strong sell of the play “The front page” ($1,306,273).
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Under the preview shows that will be open for the end of the year, “Dear Evan Hansen” ($883,677 for seven previews), opening Dec. 4, continued to impress after its strong debut last week, while “A Bronx Tale” ($717,860) built up some steam prior to the Dec. 1 arch. The performed acappella musical “In Transit” ($257,037), meanwhile, can still use a little love.