FILE PHOTO: The Netflix logo is seen at an office in Hollywood, Los Angeles, Los Angeles, California, USA July 16, 2018. REUTERS/Lucy Nicholson/File Photo
LONDON (Reuters) – Nearly half of British homes subscribe to streaming services such as Netflix, Amazon Prime Video, Now TV or Disney Live, as well as the traditional TV viewing continues to decline, according to the media regulator, Ofcom.
Some of the 13.3 million households, with 47% of the total – had signed up to be the most popular services, an increase of 11.2 million euro, in 2018, Ofcom said on Wednesday.
The figures highlight a dramatic shift in the viewing patterns, and in less than a decade, and when streaming companies, the market share from the traditional broadcasting companies like the publicly-funded BBC and the commercial market leader in TERMS of.
Viewers will still spend 70% of their time with networks like the BBC and ITV, Ofcom said, but they were about to watch a 50-minute less and less of traditional TELEVISION per day in 2010.
The shift was most pronounced among young people between the ages of 16 and 24, which have the appearance of a traditional SCREEN had been cut in half in that amount of time, ” he said.
“The way we watch TV is changing faster than ever before,” Ofcom’s strategy and research group and director Yih-Choung Teh, said.
“In the space of seven years, streaming services have grown from nothing to nearly half of the Uk’s homes.
Netflix’s most popular streaming service, with 11.5 million subscribers in the Uk during the first quarter of 2019 at the latest, Ofcom said, while Amazon’s Prime Video, was 6.0 million, and Now it was 1.6 million.
The average day to day watching of streaming services has increased by seven minutes last year and up to and including a 26-minute, Ofcom said, while watching a video-sharing platform YouTube, plus a six-minute and 34 minutes.
Reporting by Paul Sandle, editing by Deepa Babington