Gucci launches pro-choice coat Italian fashion show

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Gucci can’t seem to shy away from controversy.

After turning on the social media rage over a “blackface” turtleneck, $800 turban, and even expensive pre-distressed “dirty” sneakers of the brand is taking a position on women in reproductive rights.

The luxury design house debuted the 2020 cruise collection Tuesday in Rome, on the historic Capitoline Museums. The show paid homage to the sexual freedom of the 1970s, with funky shapes, a range of crazy prints and overt references to feminist issues.


Under the matching plaid ensembles, beautiful sunglasses, jewelry and Mickey Mouse decorated circus was an obvious jab at the abortion wars about the United States: a jacket emblazoned with the pro-choice phrase, “My Body is My Choice.”

It was not only in America is abortion drama that is the Italian creative director Alessandro Michele had in mind. Other pieces in the collection are decorated with “194” and the date of May 22, 1978, in which Michele told WWD refers to law number 194, that abortion is legal in Italy, and the date that it was passed.

“It is unbelievable that around the world there are still people who believe that they can control a woman’s body, woman’s choice,” he told the publication. “I will always stand behind the freedom of it, always.”


In these bold statements seem to wait with Gucci’s Chime for Change, an initiative of an organization that was founded in 2013, that focuses on the philanthropic work in the field of gender equality. The other factor is Gucci’s newly established advisory council on diversity, which was set up in response to the reaction against the company too late, and helps to ensure that non-PC pieces never make it to the sale of land.

A model wears a creation as part of Gucci cruise collection that was presented at the Capitoline Museums in Rome.
(AP Photo/Andrew Medichini)

But even with the extra eyes on the process, Gucci seems not to be afraid to stir the pot.

This article originally appeared in The New York Post.

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