A hamburger that completely tastes like beef, while there is no cow to be seen? ‘The Beyond Burger is ideal for vegetarians who don’t eat meat, but still like to lusts’, announced the restaurant chain Greenway.
As the first player on the Belgian and even European market sells Greenway from August a vegetable burger to the meat would taste and even seems to be bleeding. That announces the restaurant chain. “It will be a very classic burger in terms of ingredients,” explains founder Paul Florizoone .
The citizen on the basis of peas, flavors and red beet juice would be in accordance with Florizoone sometimes the ideal citizen for many vegetarians. “There are a lot of vegetarians who eat meat have renounced for the sake of suffering, but the taste is still tasty. The Beyond Citizen can be the ideal compromise. I will eat itself also vegetarian, but dare to even taste it.’
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In addition to vegetarian is the citizen of 13.50 euros (salad included) even completely vegan, says the Greenway-founder proud. ‘We are working with vegan mayonnaise, a vegan bun and vegan cheese. It tastes so, not only is the same as a normal citizen, but it is also better for the environment. In addition, the product not contain gluten nor soy.’
Normally would the citizen is already on the Greenway-stalls during Tomorrowland premiered its gone, but the citizens will not until the middle of August effective are available in the restaurant chain.
Florizoone aware that not every vegetarian will be open for such a citizen: “There will always be people who prefer alternatives. We try at Greenway not only meat substitutes.’
The man is convinced that a large group, however, will be open for the new court. “If it taste the same and is better for the environment, why would you want another take?”