Google uses AI to improve Google Images, video search AMP Stories

AI is an important part of Google’s vast range.


Google, which already uses artificial intelligence to power search, video, and news, special offers, unveiled three new AI-enhanced offerings at an event in commemoration of its twentieth anniversary on Monday.

The tech giant debuted three functions that are designed to make the visual content more attractive and useful for the users: automatically generated “overwhelming” content, video previews, and better image search.

“When you first started out, our results were just text,” said Cathy Edwards, director of engineering at Google Images, in a blog post. “Today, we are introducing three fundamental shifts in our thinking about Search, including a series of new features that make use of AI to make your search experience more visual and enjoyable.”


The first change has to do with AMP Stories, an “open source library” to which publishers (and others) to create web-based flipbooks with a lot of bells and whistles — and it was originally created to help publishers increase their page load speed. These visual stories will surface in Google Images, and Discover, the company said.


“Today We start with stories about remarkable people, such as celebrities and athletes—the offer of a look at the facts and the important moments of their life in a rich, visual form. This format allows you to easily tap to the articles for more information and offers a new way to discover content from the web,” Edwards explained in the blog post.

In terms of videos, Google is the use of “computer vision” to understand the content of the videos and mark them in the Search. The search giant labels, Featured Videos, and they will link to subtopics of the searches in addition to the first-tier content.

“For Zion National Park, you might even see a video for each attraction, such as the Angels Landing or the Narrows,” Edwards wrote. “This provides a more holistic view of the video content available for a topic, and opens up new possibilities to discover more.”


The algorithm for Google Images is overhauled, with a greater emphasis on the web page authority and the freshness of the content, according to the blog post. Google will also begin to have more context with images, including titles containing the title of the web page where each image is published and they will suggest related search terms for more information.

Finally, they bring a Google Lens for Google Images, analyze images and find objects of interest in them. If you select an object, you can use the Lens to show you relevant images that could then link to a product page. Lens also gives users the ability to “draw” on a part of an image to collect more search results.

Christopher Carbone is a reporter and news editor covering science and technology for He can be reached at Follow him on Twitter @christocarbone.

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