Google starts coalition against bad web ads
Google, along with advertisers and publishers, an organization against bad advertising use started.
The Coalition for Better Ads was on Thursday, Google announced at a advertentiebeurs in Germany, reports Business Insider.
The group wants the ads go review by, among other, to see how great the advertising is, and how much data it consumes. It is also considered the extent to which advertisements visitors to your website afterwards follow.
On the basis of the judgment is a figure at an ad assigned. Only advertising with a certain score are allowed on the web sites of affiliated publishers to be used. In this way, must be loud, or poor, complaints are avoided.
With the rating system hopes the coalition will establish a standard for online ads. The first version of the technology in the fourth quarter of 2016 expected.
Next to Google among others, Unilever, The Washington Post, DMA, GroupM, Procter & Gamble and the European Publishers Council at the initiative connected.
The reclameblocker Adblock Plus recently announced plans to “acceptable” ads to show. In this way, the company hopes to monetize with advertising that is less disturbing than the frozen alternative.
Alleged partners of Adblock Plus said these plans, however, to thwart. These companies said they were not aware of the initiative.