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Google scores again record sales and little profit growth

Google scores again record sales and little profit growth

Photo: Bloomberg

Google-parent company, Alphabet, has in the last quarter of 2016 to re-record figures written. The revenue of the company was never as high.

The revenue increased to over 26 billion dollars (more than € 24 billion), 22 percent more than a year earlier. The profit increased slightly to more than $ 5.3 billion, higher than analysts had expected.

About 86 percent of Googles revenue comes from ads, a slightly lower percentage than in previous quarters. That is due to an increase in the revenue from other sources, with 62 percent to $ 3.4 billion.

In the fourth quarter, started to Google in different countries with the sale of its own Pixel-phones and the smart speaker Google Home. Who are in the Netherlands, not to purchase, but have been called for a shift in the accounting of the company.

Clicks

Although the advertentietak of Google rapidly grows, the prices are under pressure. The cost per average click on an ad, decreased in one year by as much as 15 percent, one of the worst scores in years.

Because the number of clicks is still increased, with 36 per cent, went to the ad-revenue is still up to more than 22 billion dollars.

The sister companies of Google, parent company, Alphabet in its quarterly figures and described as ‘other bets’, future sales of 262 million dollars. That is almost 75 percent more than a year earlier, but still a shadow compared to Google. Moreover, because the operating loss on these other departments over the billion-dollar.

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