SAN FRANCISCO (Reuters) – Alphabet Inc, Google announced on Tuesday a browser-based game streaming service called Stadiums that attempts to take advantage of the company in the cloud technology and global network of data centers.
Google’s CEO Sundar Pichai speaks during a Google keynote announcement of a new game-streaming service with the name Stadiums that attempts to take advantage of the company in the cloud technology and global network of data centers, at the game Developers Conference in San Francisco, California, USA, March 19, 2019. REUTERS/Stephen Lam
The technology allows users to play games through their internet browser, without having to wait for the content to be downloaded on a device so that the access to the games potential as simple as watching a video on YouTube. But Google is now offered very few details about pricing or the available titles for the service, which is faced with possible heavy competition from game publishers and rivals, including Amazon.com and Microsoft.
The “waiting game will be a thing of the past,” Phil Harrison, a Google vice president overseeing the new service, said during a keynote presentation Tuesday in San Francisco at the Game Developers Conference, that the gathering of this week, about 25,000 people who work in the video game industry.
Google said the Stadiums would launch sometime this year in the United States, Canada and a large part of Europe.
He refused to say how the games would be priced or what games would be available on Stadiums. It is shown that the titles of the Fall and Assassin’s Creed franchise on Tuesday and said that the development of a number of games in the house.
Although users may be attracted to the idea of a fast access from any device, they can not get the desired games. Analysts have questioned whether the tech companies will be able to charge consumers prices high enough to attract top publishers a lucrative business and the sale of games on cd’s.
Game publishers may also decide to launch their own streaming services, such as movie and TV studios have begun to do for their content in the last few years.
Several technology companies are looking to a boost of sales of services by means of games to stream, including Sony Corp, Nvidia Corp and Microsoft Corp.
Google has a major weakness – first party, and exclusive content,” Piers Harding-Rolls, head of games for research firm IHS Markit, said in a note on Tuesday. “Both Microsoft and Tencent are better positioned” with a strong offering of unique, top shelf games.
Google has shown mixed results in gaming. Video games are the best selling category on the app store for Android mobile devices. Sold an estimated $21.5 billion dollars on games last year, according to research firm Sensor Tower. And gaming is one of the top three categories in the Google-owned video service YouTube.
But Apple Inc’s App Store sold about $33 billion worth of games last year, and the games industry views Amazon.com Inc Twitch instead of YouTube, the most popular video streaming service for content pertaining to video games.
Google grow up in efforts to popularize games on virtual reality headsets, and televisions.
Harrison said the Stadiums would work on desktops, laptops, Tv’s connected to the Chromecast streaming media sticks, tablets and phones. Players can-games, links on YouTube or other social media.
They play with it using mice and keyboards, USB controllers, or a Wi-fi-compatible controller that Google is planning to launch this year.
Google’s hardware business is a top priority for the Chief Executive, Sundar Pichai, who opened Tuesday’s keynote.
Dozens of people are on the Stadiums team, many of them formerly of game makers Electronic Arts Inc, Sony or Microsoft’s gaming units.
Reporting by Paresh Dave; Editing by Phil Berlowitz and Nick Zieminski