Go big on Quality, the Japanese car makers are thinking that it is a super-small

TOKYO (Reuters) – global carmakers in the race to create a long-range electric vehicles are on the highways, in the middle of a more stringent emission laws, as well as Japanese rivals are taking a niche approach, and guidance to lower-cost, pint-sized runabouts of the expensive battery technology to be more accessible to all.

Honda’s President and CEO Takahiro Hachigo poses next to a Honda e, the electric car is a Honda Benly scooter at the Tokyo Motor Show in Tokyo, Japan, on October 23, 2019 at the latest. (REUTERS photo/Edgar Su

At the Tokyo Motor Show, which kicks off on Thursday, with Toyota Motor, Nissan, and others, is due to show prototype of a one – or two-person electric vehicles (EVs) is designed for short distances, with a limited top speed.

They are betting for such Service are in the best position for Japan’s narrow streets, tight parking spots, and a rapidly aging society, as well as that of the vehicle, it will eventually catch on all over the world as well as the older population grows. However, the jury is still out on the question as to whether these vehicles will be working in a foreign country.

The Japanese strategy was, in contrast to that of General Motors, Volkswagen VOWG_p.DE and other international players, who are focused on the full-size passenger vehicles, including sport utility vehicles (Suv’ s, in order to compete with the top-selling Tesla Model 3 EV sedan.

Toyota’s all-new, ultra-compact POP seats two people and has a top speed of 60 kilometers (37 miles) per hour and a range of 100 miles on a single charge. With a length of 2.49 meters, it is a little more than one-half of the size of the Tesla Model 3.

Japan’s top auto manufacturer, which is a pioneer in the “green” car technology of the Prius petrol-hybrid-with more than 20 years ago, and it has for a long time, all-battery EVs are best suited for short trips, due to the high battery cost.

It is also thought to lower emissions, hybrids and zero-emission, hydrogen fuel-cell vehicles, such as the second generation of the Mirai FCV, is better for long distance driving.

“It is difficult to apply the same technology to meet all the needs as well,” said Akihiro Yanaka, a manager with Toyota’s EV product development and planning of the department, and a preview of the ultra-compact BEVS, which goes on sale in Japan at the end of the year 2020.

“So, if we are to be able to make use of the strong points of the battery-electric technology and smaller vehicles, we want to be in the first instance, the focus is on the application.”


Nissan, Japan’s No. 2-car maker to push its new IMk as a futuristic expression of the “genius”, or the mini.

Kei cars, which are about one-third of the Japanese passenger car sales are a low-cost, fuel-sipping vehicles marketed almost exclusively to the domestic market, and is normal to start at $10,000.

Toyota gave no details about the pricing for the ultra compact POP.

The Honda Engine is the pursuit of a “less-is-more’ strategy and, in particular, to the higher-priced Honda e, which is a little, four-seat battery-electric hatchback launched earlier this year.

Honda plans to sell in Europe and Japan, with a starting price of around $32,000, which is within the range of the Tesla Model 3, which has a starting price of around $39,000.

The japanese automakers aren’t the only ones that are of less Quality as a short-term solution to the high cost and the limited range of battery EVs. A small Service to the global market, for the past ten years, as Mercedes-benz, the Smart brand started as a battery-electric version of the Fortwo model.

However, they have yet to go mainstream, due in part to a starting price north of $20,000, which is comparable with a lot of family-sized gas sedans, as well as a lack of demand in North America.


Nissan and Toyota are now planning a small EV models in the domestic market, and the possibility of marketing them abroad, in the future, as emission regulations tighten, particularly in Europe and China.

While it is not clear whether these pint-sized cars will be able to get traction in, say, the sprawling suburbs and the roads to and from the United States, but some of the players in the sector believe this amazing Service will help you to comply with a demand for a wider variety of mobility products such as and more people around the world.

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The need for smaller EVs is already being felt in Japan, which is facing further problems with regard to elderly people and their mobility, as a result of the rapid ageing of the population,” said Satoshi Nagashima, managing partner of Roland Berger in Japan.

The consultant is to be present with a low-speed, remote-controlled, compact and an EV at the Tokyo Motor Show. The car is aimed at the commuting passengers from the hotel, and the location of the grounds.

“The small vehicles over the shorter distances, lower speeds are more for a certain niche here,” Nagashima said, adding that the sector could be the next battleground for car manufacturers, and other mobility companies.

Reporting by Naomi Tajitsu; Editing by David Dolan and Himani sarkar

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