DETROIT (Reuters) – General Motors Co. (GM.In a state that will allow the AMERICAN owners of the 2018 and later model vehicles, has to download Amazon.com’s (AMZN.D) So the digital assistant to browse, stream media, and cell phones, starting next year, the companies said on Wednesday.
FILE PHOTO: a GM logo is seen at a General Motors plant in in Sao Jose dos Campos, Brazil, on January 22, 2019. REUTERS/Roosevelt Cassio
The agreement will give Amazon access to millions of vehicles, and a significant expansion of the So franchise. The integration of So into the vehicles, it is only a small part of a broad strategy, the Amazon Chief Executive, Jeff Bezos, is working on expanding the e-commerce business in transport.
For GM, the deal is the latest in a series of movements that are embracing the technology to industry brands. For years, GM and other car manufacturers have tried to develop infotainment technologies in the home, with the help of automotive suppliers. But customers will have to pan to the test results, and instead embrace digital assistants such as the Alexa,, Google Voice and Apple Inc’s (AAPL.D) Siri.
Earlier this month, GM said it would include an Alphabet, Inc. (“GOOGL.(O)’s proprietary technology into the dashboards of vehicles to be sold outside of China, starting in 2021.
Santiago Chamorro, GM vice president for Global Connected Services, he said, customers eventually will be able to choose the voice, dry cleaning / laundry service, to use the car’s voice commands, Alexa, Google, or an app and is embedded in a smart phone.
“We believe in a future where the customer has options,” said the Amazon, Ned Curic, vice president of Alexa’s Car from Amazon.
The owners of these vehicles from GM will be in a position to download Alexa software, in order to have their vehicles in the first half of the 2020s, the GM said.
The independent Alexa and Google are going to not cover vehicles that GM sold in China, Chamorro said.
“The solution for China, especially for China,” Chamorro said. Stay in the know. We are working on it.”
GM’s move towards Google and Amazon, to provide software for interactive dashboards, has damaged the traditional suppliers of vehicle infotainment (ivi) and navigation-based systems. Shares in GM in-dash navigation services provider Telenav Inc. (TNAV.D) will have lost half of their value since GM announced its deal with the Alphabet.
Reporting by Joe White; Editing by Tom Brown