Samson Bonkeabantu Brown, a transgender teenager has his first shave in the new Gillette ad.
A new Gillette ad released last week Thursday, is equipped with a transgender man to shave for the first time.
Samson Bonkeabantu Brown, a Toronto-based artist, shares the personal camera experience with his father, who coaches him through the significant moment in life.
“Now, don’t be afraid,” his father warns. “Shaving is about trust.”
“Growing up, I was always trying to figure out what kind of man I wanted to be and I’m still trying to figure out what kind of man I want,” says Brown, who addresses his transition by means of manliness.
Gillette shared the new ad on Facebook with the text “When, where, but it happens.” It remains the company’s marketing campaign approach of manhood, which was first launched in January, with his previous ad focused on “toxic masculinity.”
The Procter & Gamble company in the hands of the previous ad to address its slogan “The Best a Man Can Get,” addressing issues of sexual harassment, bullying, and men’s mental health.
The ad led to mixed reactions as some praised Gillette for the approach of the subject, while others criticized the company for the use of a social movement to sell razors.