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French supermarket retailer Casino expands partnership with Amazon

PARIS (Reuters) – French supermarket retailer Casino said that the strengthening of the cooperation with tech giant Amazon following the success of an earlier deal between the Monoprix supermarket chain and Amazon in Paris.

FILE PHOTO: The logo of Amazon is seen in the company’s logistics centre in Boves, France, 19 January 2019. REUTERS/Pascal Rossignol

The new, expanded partnership means that the installation of so-called Amazon lockers in 1,000 locations in France in nine of the most important brands, including Monoprix, Monopolies, Geant, Hyper Casino, Casino Supermarche, Leaderprice, Viva and the Spar at the end of the year.

More Casino-branded products are also available on Amazon.

Amazon and Monoprix will expand their cooperation on the Prime Now delivery service is available outside of Paris, and to new cities in the next twelve months.

“This announcement is a new step in the strengthening of the Casinos omnichannel strategy to always be a little bit more in the heart of consumers’ lives,” said Casino chief executive Jean-Charles Naouri, in a statement.

Casino’s Monoprix, seen by analysts as similar to the AMERICAN retailer Whole Foods which Amazon bought last year, started with the filling of orders for subscribers to the Amazon Prime loyalty program in parts of Paris, last September.

The performance of this cooperation is closely watched since Monoprix was the first French distributor agree in March 2018 to sell its products through Amazon, caused a stir in the highly competitive domestic French market.

The AMERICAN E-commerce giant, which has its Amazon Prime-express-delivery service in Paris, since 2016, has made no secret of his desire to start a delivery service in France in the framework of its ambitions to expand in food retail.

Casino is also in the process of selling assets to cut debt and ease concerns about the financial position of both the Casino and the parent holding company Rallye.

Earlier this week, Casino said it would sell 12 of Casino hypermarkets and 20 supermarkets to Apollo Global Management in a deal worth up to 470 million euros ($529 million).

Reporting by Dominique Vidalon; Editing by Sudip Kar-Gupta

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