PARIS (Reuters) – Vivendi’s Canal+ on Monday said it has agreed to a deal to add Netflix shows to the television of the bundles, in France and elsewhere, and to retain subscribers, such as pay-TV companies to pressure on the streaming giant, by means of partnerships with them.
FILE PHOTO: The Netflix logo is seen at an office in Hollywood, Los Angeles, Los Angeles, California, USA July 16, 2018. REUTERS/Lucy Nicholson
The companies said that the new Canal+ TV bundles, and the integration of Netflix productions, including the hit “Strange Things” show, will be available in France from Oct. 15 and will be launched at a later date, in a market such as Poland.
The Pay-TELEVISION groups, has come under pressure around the world as viewers move to online video platforms will often offer more affordable packages, and churning out original productions, including “The Crown”, the creator of Netflix’s guidance.
Some people respond to it by trading with, Netflix, and other platforms to get content to add value and keep customers from switching, including Comcast, in the Sky, in the Uk, even if the weather permits, the streaming companies have penetrated the market.
“People already have a subscription to Netflix, it is not possible to avoid it,” said Francois Godard, a European media and telecoms analyst at Enders Analysis.
The group of shows from other providers and pay-TV companies will be able to take advantage if the viewers are browsing from one platform and see all of them, he added.
Canal+, which has suffered after the loss of the broadcast rights over the past few years, including that of the French Premier League games in the next few months, it has produced the critically-acclaimed series, “The New Pope,” starring Jude Law, in addition to Sky and the palm trees.
However, it is still losing subscribers – it has been surpassed by Netflix’s 6 million in France, and reported declining revenue for the first half of the year.
Netflix made a deal with Canal+ was the first of its kind in France, while the Calif.-based streaming-a group of movies and shows have already been dispersed through the listings of Internet service providers such as Orange juice.
These tie-ups have been picked up in recent months, as Netflix is trying to shore up his position. It has been under pressure since Apple Inc. launched its streaming service in November, and Walt Disney’s steps in the world of Disney, Plus.
“(Netflix) to get things in order to occupy this space as much as possible for others to see,” said Philippe Bailly, the French digital consultancy NPA Conseil.
It is still unclear as to how much of a pay-TV groups will be able to win back some customers as a result of such dealings. Netflix has some 10 million subscribers in the United Kingdom, is about the same as the Air, the Enders’ jean luc Godard used to say.
Canal+/Netflix bundle deal that will initially cost you 35 euro a month, including a Canal+ subscription. Netflix is offering its services for just 7.99 euros per month, and 15.99 euros in France.
Pay-TV groups are betting that consumers will prefer it to be a one-stop-shop.
“It’s going to be very expensive to buy it all,” the Canal+ Group, CEO, mr. Maxime Saada, told reporters.
Reporting by Gwenaelle Barzic, Writing by Sarah White, editing by Deepa Babington