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France wants off of ‘seductive’ sigaretmerken

France wants off of ‘seductive’ sigaretmerken

Photo: Hollandse Hoogte

France wants to lose cigarettes with an enticing name. The parcels in France there are now all the same, dark and little inviting, with images of tarred lungs, but the danger is always in the awareness of the brand.

The French minister of Health Marisol Touraine announced at RTL and Europe1, a law that is an end to this.

They will find that names such as Allure, Vogue, Fine and Corset, no matter how small, to perfume, lingerie and fashion do think, while they, in reality, a case of potentially fatal where adorn. Touraine believes that smoking in this way as it is chic, sexy and charming is proposed. She wants so of these brands, as a last consequence of the policy of the socialist government Hollande to smoking to discourage.

Also cigars with little apologetic names such as Café crème, Paradiso and Punch disappear from the shelves. The producers are given two years to bring their children to baptize. The sigarettenboeren, and no concepts such as organic, natural or organic more may uitventen, have but a year.

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