Forever 21 is putting on a sweater with a phrase from the hit film “Black Panther.”
Forever 21 apologized after criticism on social media for the use of a white male model to sell it to a sweater is inspired by the 2018 hit film “Black Panther.”
The store’s website showed photos of a sweater with the text “Generate for” is worn by a white man. The phrase was made popular by the Marvel movie that chronicled the story of the Black Panther is a superhero from the fictional African nation of Wakanda.
Users of social media criticized the store for the use of a white model in place of a person of color.
“Hey Forever 21, in what universe you think that it was OK with a white model Generates gear? Granted, the chances that you knew that it was not OK, but still as a former #21Men brand specialist for the company. I am very offended,” a social media user wrote.
Forever 21 apologized if consumers were offended by the picture of the sweater. The store of the deleted tweet with the sweater and deleted photos of the model wearing the clothing item on the website of E! News reported.
“Forever 21, takes feedback on our products and marketing very seriously,” the store told E! News in a statement. “We celebrate all the super heroes with many different models of different ethnic groups and apologize if the picture in question was offensive.”