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Five things to look for in Twitter’s results

NEW YORK (Reuters) – Twitter Inc’s (TWTR.(N) to have a chance to get into the detail of the plan is to grow users and ad dollars on Friday, when it releases its second quarter earnings before the market opens.

FILE PHOTO: People who have mobile phones are silhouetted against a backdrop projected with the Twitter logo in this illustration picture, September 27, 2013. REUTERS/Kacper Pempel/an Illustration/File Photo/File Photo

Investors will have their eyes on Twitter’s monetizable daily active users (mDAUs the revenue, to ad growth and new products, live steam, partnerships, and updates, are the prototype app, Twttr.

Below is a closer look at the offer:

DAILY ACTIVE USERS

Twitter is reported to be 134 million in the average mDAUs in the first quarter of this year, an 11% year-on-year increase. Analysts at Cowen expect of a 28-million increase in the mDAUs in the second quarter, an increase of 1%.

Twitter began reporting the mDAUs, which keeps track of the number of daily users logging on to the platform, rather than monthly active users in the first quarter of this year. The fact that is supposed to help investors and advertisers alike to better understand the engagement on Twitter.

Social media is the creation of mDAUs went after it, but some analysts believe that mDAUs to paint a clearer picture of the level of engagement. Investors need to keep an eye out on Twitter, mDAU, growth, and how long people are using the app.

SALES

How to create ads for a bulk of Twitter’s revenue, while data licensing, its other major source of income for you. Twitter’s first-quarter results and saw revenue rise by 18% year-on-year.

Twitter revenue should be planned for a small 1% increase in the second quarter, from $ 778 million to $832 million, which, according to Refinitiv of the Eikon. Investors should watch out for Twitter’s second quarter advertising revenue growth, the company is planning to launch more ad products on the market.

AD PRODUCTS

Twitter said last quarter that it was going to be the improvement of your google + page and promoting of products on the mobile app, which is a trend that more advertisers will be happy.

“They are getting more in touch with their tastes and preferences of the user,” said analyst Michael Pachter at Wedbush Securities. “They’re making the ads more likely to be seen.”

Twitter’s CEO Jack Dorsey said that the company has tailored live content to its users based on who they are.

Investors should watch out for new ad products and how they are relevant to the needs of the advertiser, which is a catalyst for Twitter’s growth.

THE LIVE-STREAM IN PARTNERSHIP

Twitter is a-live-video offerings, with nbc universal’s (CMCSA.D), and the National Basketball Association, the efforts of the company to create a discussion hub and if it is aimed at the increase of the content people tweet.

Twitter aims to make following the events and interests that are so easy to open a account. More and better partnerships for live streams, catch advertisers ‘ attention.

Some experts are not convinced that the live-streams will have a major impact on the day to day users, or the ads with the content is widely available on television and other platforms.

Investors need to watch out for other big brands to work with Twitter, and the amount of the commitment of the live streams of them.

THE PROTOTYPE VERSION OF THE APP

Wall Street, asks about the Twitter and the next steps for the prototype version of the app, “Twttr.” The company launched its app in March, to provide members with a place to test out the features and designs to choose from. The invite-only platform at the time, a loophole in Twitter that the upcoming of the tools and an extra feature for the site.

Report by Arriana McLymore, in New York; Editing by Nick Zieminski

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