Kaiann Drance, Apple’s senior director of iPhone Worldwide Product Marketing, speaks about Apple iPhone XS in the Steve Jobs Theatre at an event to announce new products from Apple Wednesday, Sept. 12, 2018, in Cupertino, California. (AP Photo/Marcio Jose Sanchez)
(Copyright 2018 The Associated Press. All rights reserved.)
If you haven’t already pre-ordered a new iPhone, get ready to wait a few weeks.
The tech giant saw, initial supply of all versions of the iPhone XS and XS Max phones to sell on Friday, with the hottest models now shipping more than two weeks after their upcoming Sept. 21 start date.
Even the initial stock of the $1,449 iPhone XS Max, decked out with 512 gb of storage, sold within an hour of the pre-order page goes live at 3:01 pm ET. Friday evening, the earliest ship date was pushed back a full week.
The Apple-Watch-Series 4 — which together with the new batch of iPhones was unveiled in a splashy Apple presentation on Tuesday — was also scarce, with certain colors of the portable with an estimated delivery date of the week of Oct. 12.
“We have seen, exactly what we had expected,” CFRA Research analyst Angelo Zino said The Post. “Of the two iPhones that are available, the most popular of the two is the iPhone XS Max because it is not on the market last year.”
Zino added that Apple’s sales during the first day of pre-orders has less to do with consumer demand than with how many iPhones are suppliers are able to stimulate.
Tech analyst Shelly Palmer agrees, noting that the demand for the new smartphone is steep enough to take the strain of a company’s supply chain.
“They have great projections and they make great products,” Palmer said. “I don’t think they are under produced.”
Apple, meanwhile, is still more than a month away from the opening of pre-orders for the more affordable iPhone XR, which boasts the edge-to-edge form factor as the iPhone X and XS family, but starts at a more manageable $749.
“I think by far the best-selling iPhone product, the next years will be the iPhone XR,” Zino said.
Apple shares closed on Friday down 1.1 percent, at $223.84.
This story was previously published in the New York Post.