Fine omroep MAX for all of Holland Bakes-articles deleted

Fine omroep MAX for all of Holland Bakes-articles deleted

Photo: Omroep Max

Omroep MAX does a fine of more than 145.000 euro yet not have to pay. This is evident from a ruling of the Utrecht court that the broadcaster Wednesday to the outside.

The Commissariat for the Media had Omroep MAX in april 2015 a penalty of 162.000 euros is imposed, because the broadcaster supermarket chain Albert Heijn, would have made money with all of Holland Bakes-products.

The broadcaster therefore had the so-called dienstbaarheidsverbod violated, believed mediawaakhond.

Omroep MAX, signed objection with the commissioner’s office, but that led only to a reduction of the fine amount of 162.000 to 145.800 euro.

The Utrecht court has now the whole penalty is cancelled, because there was no contract between MAX and Albert Heijn, and there in the program never referred to the bakspullen of Albert Heijn.


Omroep MAX had the rights to the merchandise from the hands of the commercial branch of the BBC, the creator of the bakwedstrijd. Also the logo of the program was to the British broadcasting transferred. Ahold then closed an agreement with the British and got the rights of the products in your hands.

In september 2014, expressing MAX director Jan Slagter his displeasure about the behaviour of Albert Heijn. “We have nothing to do with it, and we earn nothing. The BBC booty now our success, and there I bale,” said Slagter at The Telegraph.

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