Facebook wants your face data—to take advantage of your privacy, of course


If you use Facebook to access and store your face, data?

That is a question that people ask when Facebook rolls out new tools this week to help users better manage their identity with face recognition.

Powered by the same technology as the tech giant is already used to suggest friend you want to tag in photos or videos, Facebook says in a blog post that the new tool that will help you prevent someone from impersonating you on the site.

The company described the functions that can be activated or deactivated with an on/off switch, in a post on Tuesday.

When the photos are uploaded, even if you don’t have to be friends with the person to add, Facebook will notify you. It will also warn you if your face is included in a profile picture—a feature aimed at the prevention of catfishing and revenge porn attacks. For users who are visually impaired, will there be an option to listen to audio, about who is tagged in pictures next to them.


According to a blog post by Joaquin Quiñonero Candela, the director of the company, applied machine learning, and you give permission for Facebook to access, store, so that they match with your face data with uploads on the site.

Manage Your Identity on Facebook with Face Recognition Technology

— Facebook Newsroom (@fbnewsroom) 19 December 2017

Privacy advocates have long drawn attention to the potential abuse of face recognition, or by tech companies, law enforcement or other authorities. Perhaps anticipating the criticism that the company also published a blog post with the title “Hard Questions: Should I Be Afraid of Face Recognition Technology?”

“Face detection is just as sensitive as a geo-location, or logs of who you’ve called,” Alvaro Bedoya, founder and executive director of Georgetown Law Center on Privacy and Technology, told the Washington Post.


The company observes the face of technology is being rolled out in most places, with the exception of Canada and the European Union, where the judge said that it violates privacy law.


Facebook is also facing a lawsuit claims that the face recognition technology is a violation of a law in Illinois called the Biometric Information Privacy Act.

Even so, the company seems to acknowledge that not everyone will agree with his choices.

“We recognize that there are a lot of different opinions about this issue, and there are many different approaches of providing people with transparency and control,” the company said in a statement. “We have decided, in consultation with the privacy advocates and the people, that the best approach for this offer is to notify people on Facebook and offer a way to set this in their account settings at any time.”


Christopher Carbone is a reporter for Follow him on Twitter @christocarbone.

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