FILE PHOTO: Silhouettes of the world’s mobile users have seen in addition to a projection screen with the Facebook logo in this photo illustration, March 28, 2018. REUTERS/dado Ruvic/Illustration
(Reuters) – Facebook Inc’s (FB.(O) said on Tuesday it is tweaking its policies to allow users to view and control the information that other sites and apps to share with the social network to improve targeted advertising.
The company provides data, such as a clothing website, share the information by Facebook, on the online activity of a user, as an ‘Off-Facebook Activity”.
“We are starting gradually and making of the Off-Facebook Activity available to people in Ireland, south africa, South Korea, and Spain,” Facebook executives said in a blog post.
The social media site said that, when a user’s Facebook activity, Facebook would be the removal of the user identification information of the data, apps, and websites to send to.
“We don’t know what web sites you have visited or what you’re doing, and we will not make use of the information you have to connect to disconnect, to target ads to you on Facebook, Instagram, or turn back.”
Facebook said that it was expected, and this may have an impact on the business. The tech-heavy face of criticism from lawmakers and regulators over the privacy practices.
In the last month, the company agreed to a record-setting $5 billion in a privacy settlement with the Federal Trade Commission. The settlement is awaiting the approval of the court.
Reporting Arjun Panchadar in Bengaluru; editing by Patrick Graham and Shounak Dasgupta