Facebook updates ad policies to prevent discrimination

Facebook updates ad policies to prevent discrimination

Photo: Bloomberg

Facebook has an update made to the advertising policies of the social network, so that advertisers are no specific groups with certain backgrounds do or do not select.

Earlier, it was Facebook is already under fire because the advertisers enabled certain groups to exclude when placing ads. Since november, advertisers can no longer select on ethnic background.

Wednesday announced the company’s further action and let advertisers can no longer select on the basis of color, nationality, religion, age, gender, sexual orientation, gender identity, marital status, disability, or medical or genetic condition.

However, a company can users continue to access based on the content they have shown interest. This can be by means of a ‘like’ on a page, somewhere, to which response is or what language is spoken.

In addition, let Facebook know to make use of machine learning for the ads that have to do with housing, employment and the provision of loans. Previously it was possible to have an ad for huizenverkoop or rental, but not to show to citizens with an African-American, Asian-American or Latino descent.

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