Facebook thinks it knows whether you’re liberal or conservative: Here is how to find out



Tips to limit your exposure on Facebook

FTC confirms Facebook is under investigation. Steps you can take to protect your personal information online.

Facebook is facing a backlash on two continents, of the users, advertisers and regulators for authorised Cambridge Analytica allegedly to gather information about the 50 million of the users.

The core activities of the company that the powers of around $4 billion in monthly sales is the monetizing of everything you do on Facebook to its advertisers. However, users may not know that the most powerful social network already has an opinion about your political preference and it is fairly easy to find out what the company of Mark Zuckerberg thinks your political preferencs.

Hidden In plain sight under Ad Preferences, there is a section with the name of Your Information. If you click on that tab you should see an option for Your Categories, that contains a section with the name of OUR Politics—by the way, Facebook will get you labeled as Very Liberal, Liberal, Conservative, or Very Conservative.

The social network says it comes with these categories are based on the information you have submitted on Facebook and other activities.”


Facebook CEO Mark Zuckerberg has been criticized for being slow to respond to the company’s data scandal.


Under the Categories, users can also their birthday, or whether or not they are listed as friends of expats and if they are a “multicultural affinity” on Facebook.

It seems as if these four categories are the only possibilities for Facebook political color, which is a bit limiting on a platform that’s 2 billion monthly users choose from 58 different gender identities.


Regardless of whether you have clicked like for a particular candidate or political party, Facebook also tries to determine the self-professed political identities of other users that like the same pages as you and then throws you in with them.

Do not want the algorithm to factor in your perceived political preference for advertising purposes? Just move the mouse over the window, click on the X and see how the tweak will affect your experience on the site.

Meanwhile, as a new poll shows that only 41 percent of Americans trust Facebook with their personal data, Zuckerberg, has refused to testify in front of British lawmakers about the data scandal, but the CEO and co-founder has expressed willingness to do this in the United States.

British Cambridge Analytica, who has ties with Donald Trump’s 2016 presidential election, has denied any wrongdoing.

Christopher Carbone is a reporter for Follow him on Twitter @christocarbone.

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