Real Clear Markets editor John Tamny joins ‘Your World’ with a new focus on privacy in the wake of the last change of the policy of Facebook addresses how advertisers process the user’s data.
In its ongoing effort to prevent a repetition of the Russian meddling in the 2016 presidential campaign, Facebook was bound to hit some bumps in the road.
The technology giant, which recently started, with tighter rules that force everyone with political ads on the platform to reveal their identity and location is called online for the wrongfully refuse ads from companies that are not political.
Facebook makes use of a combination of human and artificial intelligence to determine whether advertisements comply with the standards control of every aspect of the ad, but sometimes there are snafus.
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Facebook is under fire from some owners of small businesses who their ads are shown as “political” when they were not.
The New York Times Thursday reported that several businesses, including a hairdressing salon and a vegetarian restaurant, had their ads rejected on political grounds. The entrepreneurs told the Times, and took to social media to complain that they are not rejected.
Any advertisement that is deemed to be political requires a different level of authorization and labeling according to Facebook.
I am so incredibly done with @facebook’s algorithms. It is just the flag of a promotion I’m running for a job fair as a “Political” and denied my ads. There is nothing in the text or image which any form of political nature, none of the tags are political sentences, WHY!? pic.twitter.com/LuegL0bl2z
— Matthew Curtis (@CourtesyOfMatt), June 14, 2018
“Enforcement is never perfect at launch, but that’s why we have processes in place for people and advertisers to improve. The community can find and report ads that are not the label, but must, and advertisers can appeal to in their ads in the archive, but there not supposed to be,” Rob Leathern, Director of Product Management at Facebook, told Fox News.
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If the social platform works to prevent a foreign entity to influence the upcoming US mid-term elections, it seems likely that the new, broader approach to screening may be catching some innocent ads in the press to be more careful.
“This also underlines why we started with these tools: more ads transparency to the platform and encourage people to ask questions,” Leather said.
Christopher Carbone is a reporter for FoxNews.com. He can be reached at email@example.com or on Twitter @christocarbone.