Facebook is growing faster than expected in second quarter
Social network Facebook presented Wednesday night are figures of the second quarter. The company performed better than expected, despite the fact that the gebruikersgroei something collapsed.
That makes Facebook Wednesday night in its quarterly report (pdf). The company of Mark Zuckerberg earned in the second quarter of 2017, at the end of June ended with a profit of almost $ 3.9 billion (3.3 billion euros). That is 71 percent more than in the same period last year.
The total revenue of Facebook in the second quarter was 9,32 billion dollars, slightly more than analysts predicted. Of the total, 9,16 billion dollars from ad revenue. In the second quarter of 2016 earned Facebook a turnover of $ 6.4 billion, a growth of 45 percent means.
Of all ad revenue came 87 percent of its mobile ads. That equates to an amount of $ 8 billion, where analysts 7,68 billion was predicted.
Gebruikersgroei drops something
Monthly counts Facebook 2.01 billion active users, 17 percent more than the same period a year earlier. This number was already known, because the milestone of two billion users was just before the end of June reported. The gebruikersgroei fell by 3.6 percent in comparison with the previous quarter, when a growth of 4.3 per cent was reported.
Last year warned Facebook investors that, halfway through the 2017 no more space would be to have more ads in the news feeds of users to show. The expectation is that the ad revenue this year, a lot less likely to grow.
In the second quarter, that is not the case, but the company is still looking to other places for ads, for example, in chat-app Messenger.
Also add Facebook ads to videos, which are becoming more priority on the social network. The first exclusive tv programs on Facebook would in August be expected. It goes according to Bloomberg about videos of five to ten minutes, which by media companies such as BuzzFeed and Vox Media to be created.