File photo: The logo of Facebook is displayed on a window on new Facebook Innovation Hub during a media tour in Berlin, Germany, February 24, 2016. (REUTERS/Fabrizio Bensch)
Facebook makes it harder to see what your friends like and comment on this moment — the ticker feed recently joined Facebook on the list of axed features. A Facebook representative confirmed via a help forum last week that the ticker, which showed that the friend in real-time status updates, likes and comments, which was removed after users started to ask where the option was.
The Facebook ticker, shown above in the original 2011 design, showed a list of each and every like, comment, and status update.
The ticker is about as old as Facebook, the algorithms that determine what content you see first. The tool launched in 2011 as a real-time alternative to the news feed algorithms. While the feed chooses top stories based on past preferences and other data, the ticker showed everything as it happened, including not only status updates, likes and comments on other posts.
While Facebook only recently confirmed that the position of the ax users are in the reporting of the tool is missing for a number of weeks earlier. The platform proved to be either the testing of a ticker-free feed first, or perhaps just gradually removed the function.
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Facebook’s decision to remove the feature is probably not on a whim — the platform tested the removal of the real-time tracker in 2013, creating a panic (or in some cases, excitement) if the function is a part of a failure. Facebook returned from the function after the temporary interruption.
The removal of the ticker has mixed reactions for Facebook users. Many within the Facebook help forums report that they use the tool often and would like to be able to both an algorithmic feed and a real-time option. Others have different names for the function, including the “creeper feed” because of the tool is the integration of not only status updates but all of the activity on the platform.
Without the ticker, Facebook the right sidebar on the desktop browsers is divided into different sections with Stories at the top, followed by an event invited, trending topics, Instant games, and a list of episodes (if you have one) as part of Facebook’s new push for original video content. And of course, some ads.
With only one line of response in a help forum to confirm that the ticker is no longer available, it is unclear why Facebook decided to remove the feature. Users could previously remove the ticker on their sidebar, and then again later if they changed their mind.