30 years after the creation of the whimsical, animated image, Facebook is finally letting users Gifs in the Facebook comments.
Used as a way to express yourself, without explicitly doing verbal, Gifs have become a popular form of a conversation. With Facebook finally to add, it is one of the last major platforms to integrate. Google, Snapchat, Apple, and Twitter have all of the options to add GIFs to their respective messaging platforms.
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“Tap the GIF button, when you go to make a comment, you type in what you’re looking to say, and then add the GIF that really nails it!” Facebook wrote in a message making the announcement.
When reporting in the first quarter earnings, Facebook said it had 1.94 billion monthly active users and 1.28 billion active daily users.
Although Facebook has been slow to make comments, GIF-enabled, still they can on its popular Messenger app, which has more than 1 billion monthly active users.
In the post, Facebook said that New Year’s Day 2017 saw more than 400 million Gif’s sent, making it the most popular day ever for GIFs on Messenger. Facebook also added that nearly 13 billion Gif’s were sent on to Messenger in the last year.
In addition, Facebook announced that it has collaborated with GIPHY Studios to create 20 Gif’s with a number of the internet’s biggest stars, including DNCE, Violet Benson, DREEZY and more.