Facebook ’embarrassed’ LGBT users with ‘gay cure’ ads

Facebook has come under fire after an LGBT users have reported seeing ads promoting the ‘sexual purity’ and ‘gay’ cures ‘as a result of the other Facebook pages that she was interested in. (Credit: iStock)

(This content is subject to copyright.)

Facebook showed “predatory” gay conversion therapy ads on young LGBT people designed to “shame” and “pain”.

Some users have reported that the ads promote the ‘sexual purity’ and ‘gay’ cures ‘as a result of the other Facebook pages that they had interest in, according to the Telegraph.

When outraged users have clicked on the “why I am I seeing this ad?” they were told that Facebook that they were interested in “gender”.

One of the ads was a video with the title “Homosexuality was my identity” which was the promotion of gay-conversion therapy: a form of treatment aimed at changing sexual orientation is based on the assumption that homosexuality is a mental illness that can be “cured”.


Various organisations, including the NHS in England, the British Psychological Society and the Royal College of Psychiatrists published a “memorandum of understanding” in 2014 to describe conversion therapy as ‘unethical and harmful’.

Facebook user Tessa Ann Schwartz, who complained after viewing one of the ads on the social network, said: “I don’t know why Facebook has on the basis of this group to target LGBT people, who have purposely sought to community and education colleagues, for shaming and hate disguised as love.”

A different conversion therapy ad promoted a self-help book called Help for People with Same-Sex Attraction.

Alystair Ryder, a user who saw the ad, said he felt “shocked” by adding that “it was written in a way to try to appeal to people who are depressed or self-loathing because of their sexuality”.


He continued: “I think it’s pretty irresponsible for Facebook to an ad that preys on gay men with problems of mental health in such a negative way on their homepage.”

We reached out to Facebook, but not immediately get a response.

The company told the Telegraph that a “micro-targeting” algorithm blunder of the cause of the since removed ads from appearing on young LGBT users’ feeds.

This is not the first time that Facebook’s ad-targeting tool has come under fire.

This story originally appeared in The Sun.

Follow us

Don't be shy, get in touch. We love meeting interesting people and making new friends.

Most popular