File photo: A great logo is seen at the Facebook headquarters in London, Uk, 4 December 2017. (REUTERS/Toby Melville)
March is a month of Mark Zuckerberg would certainly like to forget. The trust in the Facebook platform is at an all time low following the Cambridge Analytica revelations and the collect call and SMS data from Android users. The company’s share price is tumbling in response to this, and Facebook is the review of what to do.
According to Bloomberg, Facebook has decided to delay plans to smart speaker products at the developer conference in May. The speakers are seen as direct competitors for the Amazon Echo and Google Home page, with a mix of digital assistant and video chat depending on the model chosen. After the reveal in May, the speakers were expected to start in the autumn. The launch now seems in doubt, or developers do not have access to them from May.
The postponement of the introduction of smart speakers when ask the consumer how much they can trust you, and the review of their online privacy makes sense. The smart home products category is becoming increasingly competitive, and a new speaker to hit the ground running. Now, a Facebook-branded smart speaker would probably be the flop and the costs of the social network of a small fortune in unsold hardware.
On the other hand, the postponement of the launch of a significant amount of the time will play into the hands of competitors who already have a healthy head start. If Facebook let the to much more there will not be a point to start without these speakers have a killer feature. I don’t see what that would have integrated access to the social network, which brings us back to confidence and privacy.
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As for the developer conference in May, expect a new focus on privacy and data protection. Facebook need to sort that out before you try to do something else new. Meanwhile, users can take advantage of the new privacy tools is launched this week to help Facebook users better control over their data.
This article originally appeared on PCMag.com.