Facebook is looking to the priority of the messages sent by family members and friends about news outlets.
Facebook Inc. considering change in the way he tells the stories of the news in the users feeds, to give a better placement of the media considered more reliable, as the company continues the efforts to limit the exposure of false news, people familiar with the matter said.
Under the new approach, Facebook would be the evaluation of parameters such as the public polling on the news outlets, and whether the readers are willing to pay for news from particular publishers. These variables would inform about the algorithm that determines which publishers’ messages to be pushed higher up in the food, one of the people said.
Such a step would be a thrust of Facebook in an even more active role in determining what content is allowed on the site. The company has not yet decided whether you want to continue with the shift, and can choose not to do so.
It is also considering other changes in the news feed, some may announce as early as Thursday. The company is planning to change how it handles video, by giving priority to those that users interact with and the play of those that generate views by automatically playing when seen in a person’s feed.
Facebook is also looking to double down on strategy of the promotion of the content being shared by friends and family about messages published by news outlets, other people familiar with the situation said. One of the goals would be to encourage more conversation among Facebook users. There Is some consternation among the publishers that this strategy can lead to a significant reduction in traffic referred from Facebook over time.
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