Facebook response leading to user exodus?
In the wake of the news Cambridge Analytica harvested 50 million Facebook users’ information, the social media giant is facing increasing demands. Will the opposition lead to a loss in usership?
Is there a social media platform that does not want to take advantage of your data?
The answer is complicated.
Facebook, known for its countless data points used for targeted advertising, authorized 50 million users’ data to be harvested and used to assess the impact of the 2016 presidential election. Twitter already sells the data of its 330 million monthly active users and is planning to have a much larger income. It is a fact that approximately 70 percent of all smartphone apps collect and share personal data.
However, there are some alternative social media options for people fleeing Facebook that give users more control over their data, and a few that promise not to share “personal” information with third parties.
Vero, a social media app that the money from subscriptions as opposed to advertising, wants a “smarter” network that give users more control over who sees and uses their data.
As Facebook has come under fire, users are considering alternative apps that say that they have no money to earn or collect their data.
“We don’t use algorithms and we don’t want your big data,” co-founder Ayman Hariri said Forbes. Vero allows users to easily categorize their followers and easily choose which content to share with whom.
The app only collects local data about users — name, phone number and e-mail address and promises that it will be only your data in “certain circumstances,” including the requirements to legal obligations or when you place an order via the app is the ‘Buy it Now’ feature. Although Vero also says it uses industry-standard encryption and security of the data, the conditions include a note to say that the company is not “responsible for any breach of security resulting from circumstances beyond our reasonable control.”
Amino Apps, a popular platform among users ages 16 to 24, claiming that it is not “rent or sell” users ‘ personal information in “personal” form, but then it carves out several exceptions that are advertisers, affiliated companies and the information that is unrecognizable.
Time will tell if any of these apps, or platforms not yet developed, are durable and give users full control over their data. If people want to change or elimination of certain platforms, tech companies are forced to respond.
Christopher Carbone is a reporter for FoxNews.com. Follow him on Twitter @christocarbone.