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Facebook allows US a political candidate to run sponsored content

FILE PHOTO: A Facebook logo is displayed on a mobile device, in this figure, the 6 of January by the year 2020. REUTERS/dado Ruvic/Illustration

(Reuters) – Facebook Inc’s (FB.(O) said on Friday that the united states, on the basis of the political candidates, to enter the branded content on the social networks, but the content would not be listed in its advertising library.

Branded or sponsored content is posted by users and paid for by a brand to promote a post on social media. Facebook does not make money on these items and, therefore, cannot be considered as an advertisement. It will, however, require content creators to disclose to the public paid by the partnerships.

Facebook had previously been excluded from the political entity of the use of the tool in order to run the branded content campaigns, but it has indicated that it will now be possible for leaders to create such content for political campaigns, as most of them are recognized as branded content.

The change comes after the end of the Democratic presidential candidate, Michael Bloomberg this week, it ran a sponsored content campaign on the popular meme of the accounts on Facebook-owned Instagram.

“After hearing from more than one campaign, and we agree, that there is a place for branded content in the political discourse in our platforms,” a Facebook spokesperson said in a statement.

Facebook said the sponsored content, of the political advertisers will not be listed in the ad Library database, which is maintained in order to ensure the transparency of political and other advertisements, unless the author pays to promote the post, with the help of the company’s promotional tools.

Facebook’s political-ad-policies, and is under the control of the run-up to the US presidential election in November, in the judgment of the company, in order to exempt those who are elected to serve ads to verify the facts that have come under fire from several regulators and legislators.

The company said on Friday it was not necessary for a political candidate-sponsored content and campaigns to be “allowed,” which means that they have to go through an ID verification process.

A Facebook spokesman told Reuters that the Bloomberg campaign was not the only political campaign that asked about Facebook’s policy on sponsored content.

Reporting Elizabeth, Illustrator, and Katie, Paul, in San Francisco, and Ayanti Berra in Bengaluru ; Editing by Shinjini Ganguli, and Mark Kuber

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