FILE PHOTO: The ticker symbol for the Track is displayed at the post where it is traded on the floor of the New York Stock Exchange (NYSE) February 23, 2016. REUTERS/Brendan McDermid -File Photo
(Reuters) – Wearable device maker Fitbit Inc. has in talks with an investment bank about the possibility of exploring a sale, in the midst of the challenges faced in the successful support of the fitness trackers, smart watches, people familiar with the matter said on Friday.
Fitbit has held discussions with an investment bank, Qatalyst ners, the question of whether it should engage with potential buyers, the sources said.
Fitbit has not yet decided whether to pursue a sale, there can be no assurance it will do so, sources said. Qatalyst did try to leave the Track to explore its options for several weeks, using it as an argument, it would be able to attract acquisition interest from Google, owner of Alphabet, Inc. and private-equity firms, one of the sources added.
The sources asked not to be identified because the matter is confidential. Track and the Alphabet, and said that it was their policy not to comment on rumors and speculation. Qatalyst did not respond to a request for comment.
Reporting by Greg Roumeliotis in New York; Additional reporting by Joshua Franklin in New York city, and Paresh Dave, San Francisco; Editing by Nick Zieminski